Why Surat is the Perfect Canvas for DOOH!
Surat has one of the highest per-capita spending capacities in India. From the luxury shoppers at Adajan to the bustling diamond merchants in Varachha, the city is filled with “liquid audiences”—people on the move who are ready to spend. 1. Real-Time Relevance (The “Surat Weather” Factor) Traditional hoardings are “set and forget.” DOOH is “live […]
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